New Artists to Watch in 2024

Written by: Nuance Editorial Team

Greetings, Nuance Fam! We hope you’re doing well and staying warm. With the new year less than two weeks underway, we thought it would be a good time to share some of our favorite up-and-coming artists set to make waves in 2024. From R&B luminaries to boundary-pushing singer/songwriters to innovative MCs, these artists are breathing new life into their genres as they position themselves to take the next step in their careers this year.  

ANTSLIVE

Emerging North London rap star ANTSLIVE is poised for a major breakout after bursting onto the scene last year, recently earning two MOBO nominations for “Best Music Video Of The Year” and “Best Newcomer.” for the groundbreaking, cinematic music video “Number One Candidate,” and his impressive debut EP Just a Matter of Time. It appears that the time has come, as Antslive ups the ante in the new year with a brand new banger and innovative music video for “Cuterly,” this time utilizing hacked London CCTV cameras to show the young MC flexing all over the Square Mile. 

4batz

4batz seems to have manifested from thin air since his viral From The Block Performance of his sophomore single “act ii: date @ 8.” While the video may have first turned heads through the contrast between the gritty trap visuals and soft, romantic soundtrack, the track’s infectious melody and minimalist take on R&B have taken the music industry’s attention over the last few weeks. With only one other single to his name, “act i: stickerz “99”,” which features a similar bounce of atmospheric lo-fi production and pitched-up, Brent Faiyaz’s-esque vocals, we can’t wait to see what’s in store for act iii and beyond. 

Bktherula

Atlanta alt-rap phenom Bktherula looks to emerge as an influential force in 2024, blending dystopian soundscapes with jumpy flows and ethereal melodies to craft a unique rap psychedelia. From her breakout hit “LEFT RIGHT” to her recent kaleidoscopic EP, LVL 5, Part 1, the Atlanta native explores raucous cloud rap and gentle R&B, revealing a futuristic and universal musicality. Songs like “Forever, Part 2 (Jezebel),” weaves transparent narratives, ambient synths, and cheeky metaphors, showcasing her versatility. With an impressive online presence and a rapidly growing fan base, she represents a new wave of artists pushing boundaries and challenging conventions.

Slow Pulp 

Chicago indie outfit Slow Pulp is a compelling band to check out, with their latest album, Yard, being a fuzzy, contemplative, and thoroughly rewarding listen. The project delves into the journey of self-acceptance, showcasing Slow Pulp’s evolution with a diverse range of musical styles. On tracks like “Doubt,” lead singer Emily Massey explores themes of self-doubt and seeking external validation in a poignant yet upbeat track. The band’s evident chemistry contributes to their unique sound, blending listless guitar, weepy Americana, raw piano ballads, and pop-punk anthems. As they gear up for an extensive tour, including major headlining shows, Slow Pulp promises an electrifying live experience and a band to watch in the indie scene.

L5

Enigmatic Atlanta rapper L5 breathes new life into the trap sound with his abrasive delivery and innovative production that mixes old-school Southern hip-hop with thunderous 808 grooves on bangers like “Wassup” and “You A Fool.” His distinct sound combines the swagger of Lil Boosie with the raw energy of a Punk frontman over beats liable to switch up at any moment. Since dropping his debut mixtape, Nomo Free L5, in August, L5 has kept his foot on the pedal with a Deluxe version and a Halloween mixtape, Blood on Switch St.. Recently signing to Playboi Carti’s Opium label, L5 appears ready to separate himself from the pack and dominate the trap scene this year. 

Pink Siifu

Pink Siifu is a magnetic musical force, drawing attention for his genre-defying approach to music. The Birmingham, AL artist’s boundary-pushing sound seamlessly blends hip-hop, jazz, and experimental elements, showcasing a fearless exploration of sonic landscapes. His recent collab albums, It’s Too Quiet..’!! with Turich Benjy and Leather Blvd. with B. Cool and Ahwlee, showcase his versatility and innovation and solidify him as a boundary-pushing figure in the contemporary music scene. While Siifu may have the most extensive discography of any name on this list, he’s an artist worth getting familiar with before he becomes a household name. 

Sterling Hudson

Atlanta native Sterling Hudson is a captivating force in the singer-songwriter space, setting the stage for a breakthrough year with his new single, “Sweater.” With an intimate sound that blends soulful melodies and emotional storytelling, Hudson captivates listeners with authenticity. His recent music video for “Chrysanthemum” showcases his mature artistic vision, pairing picturesque rural scenes with the tracks’ acoustic longing. Sterling Hudson’s ability to convey emotion through his music, coupled with a dynamic stage presence, positions him as a rising star worth catching onto early. 

Babyfxce E

Babyfxce E is poised to take the stop as the next rap star out of Flint, MI, walking the path paved by artists like Rio Da Yung OG with a charismatic flow packed to the brim with punchlines over eccentric, upbeat Detroit-style production. Following the resounding success of his latest mixtape, The X Tape, featuring hit singles “Hot Outside,” “Charge It To The Game,” and the local posse cut “Flint Flow (feat. RMC Mike, KrispyLife Kidd, Louie Ray, Bfb Da Packman, YSR Gramz),” Babyfxce E’s momentum is undeniable. With the city’s legacy in mind, Babyfxce E is poised to make waves, solidifying his status as a force to watch this year.

Jessie Murph 

Hailing from Athens, AL, Country singer Jessie Murph has the potential to shake up the genre with her unique approach, evidenced by her recent hit single “Wild Ones” with Antioch, TN-rapper Jelly Roll. The track exemplifies Murph’s distinct country sound, blending traditional roots with a modern edge. Her soulful voice and genuine storytelling set her apart in the Country scene, capturing the essence of small-town narratives. Jessie Murph’s rising success, coupled with the undeniable charm of her acclaimed debut mixtape drowning, positions her as a standout talent to keep on the radar this year, promising an exciting journey through the heart of contemporary country music.

Glokk40Spaz

Decatur, GA’s Glokk40Spaz is a standout artist in the crowded hip-hop scene, garnering attention last year with his breakout projects Glokk Files and Took The Biggest Risk. Hit tracks like “Bad Man,” “Remember Me,” and “Backdoor” showcase his lyrical prowess and unflinching authenticity. Glokk40spaz’s ability to blend storytelling with gritty beats sets him apart, marking a significant presence in the rap scene. With a string of impactful releases and an unwavering commitment to his craft, Glokk40spaz is poised to make waves this year, solidifying his status as a force to be reckoned with in the evolving landscape of Southern hip-hop.

Horsegirl

Chicago’s indie phenomenon, Horsegirl, continues to command attention in 2024, setting the stage for the band’s eagerly awaited new release. Since their dazzling debut, Versions of Modern Performance, the trio has taken the indie scene by storm, blending dreamy beds of guitars and poignant lyrics on tracks like “Anti-glory” and “Beautiful Song.” Fans and critics alike eagerly anticipate the band’s next chapter, solidifying Horsegirl as a band to keep track of this year. As they navigate the intersection of innovation and introspection, Horsegirl is poised to leave an indelible mark on the indie music landscape as their unique sonic identity promises to evolve further. 

Liv.e

Liv.e is a compelling artist to add to your rotation this year, hailing from LA with an experimental R&B sound that defies conventions. Her inventive, muddy, and lo-fi sonic palette seamlessly blends R&B with jazz and funk, creating an immersive experience. Liv.e’s latest offering, her sophomore LP Girl in the Half Pearl, is a cathartic masterpiece, creating a textured sonic narrative heavily influenced by drum’n’bass. With an unapologetic approach to pushing musical boundaries, Liv.e cements her status as a pioneer in the evolving landscape of experimental R&B, promising an exhilarating journey for listeners captivated by innovation and soul-stirring production.

Babydrill

Babydrill makes a strong claim as Atlanta’s next rapstar after igniting the local scene with his latest album, MadMan. His aggressive infusion of Chicago Drill influences on tracks like “Babydrill vs. MadMan” and the collaboration “Slight Dub (feat. 21 Savage & Young Nudy)” showcases a distinct sonic evolution. His unapologetic approach to storytelling and gritty production choices position him as a driving force in Atlanta’s rap landscape. Following his breakout project, Babydrill not only looks to solidify his presence in the trap scene but make a significant impact, displaying a creative focus on recent singles “Watchin Now” and “Express Myself” while demonstrating his crossover potential on “WHAT’S THE MOVE?” with The Kid LAROI and Future. Keep a close eye on Babydrill’s rising trajectory.

Elmiene

UK R&B luminary Elmiene emerges as the artist to watch in 2024, propelled by his recent EP Marking My Time and the soulful resonance of the hit single “Someday.” Elmiene’s distinctive sound, seamlessly blending R&B with masterful multi-instrumentation, showcases a level of artistry that transcends genres. Marking My Time is a testament to his creative prowess, offering listeners an immersive experience. With his new music resonating globally, Elmiene’s evocative vocals and profound lyricism mark him as a force in contemporary R&B. Keep a keen eye on Elmiene as he continues to shape the future of soulful music. 

Hardrock

Atlanta’s rising hip-hop sensation, Hardrock, demands attention as a must-watch artist in 2024. Renowned for his distinct vocal delivery, he seamlessly navigates Atlanta trap and sample-heavy beats and ventures into an experimental, often psychedelic trap realm. Hardrock’s mind-bending single “1of1” and its eponymous experimental album showcase his boundary-pushing artistry. With a knack for redefining production styles, his versatility is unparalleled. As he continues to carve an innovative path in the rising trap landscape, Hardrock promises an unpredictable sonic journey this year, making him a pivotal force to reckon with.

Tirzah

UK’s alt singer-songwriter Tirzah emerges as a visionary artist with enormous potential, propelled by her innovative third LP, trip9love...??? The minimalist masterpiece, featuring standout tracks like “F22” and “No Limit,” showcases Tirzah’s unique sonic palette and poignant lyricism. With an ability to evoke raw emotion through subtle melodies, she defies genre boundaries, creating an immersive sonic experience. Tirzah’s minimalist approach and experimental soundscapes make her a trailblazer in the alternative music realm. As she continues to redefine expectations, Tirzah stands out as an artist poised for an impactful year, promising to captivate audiences with her distinctive, boundary-pushing artistry.

SURF GANG

New York hip-hop collective SURF GANG has been steadily establishing itself as leaders of the genre’s next wave. Founder Evilgiane’s production prowess, evident in “The Hillbillies” for Baby Keem and Kendrick Lamar, marks a significant industry impact. The collective’s 2023 collaborations–JGSG with John Glacier, SGPM with Serane, and OXygen with Matt Ox– display their contemporary hitmaking versatility. With a track record of innovation and high-profile collaborations, Surf Gang’s trajectory in 2024 promises to redefine hip-hop landscapes, making them essential artists to watch for rap enthusiasts and music fans. 

Bigxthaplug

​​Dallas rapper Bigxthaplug commands attention with a meteoric rise following his successful debut LP, AMAR, and the subsequent EP, THE BIGGEST. Known for his dynamic flow and charismatic lyricism, Bigxthaplug effortlessly navigates diverse beats with a raw authenticity on tracks like “Levels,” “Mmhmm,” and “Texas.” Bigxthaplug’s success signifies a formidable presence in hip-hop, where his authentic storytelling and compelling beats resonate with listeners. As he builds on the foundation of AMAR and THE BIGGEST, Bigxthaplug solidifies his status as a driving force in the Dallas rap scene, promising sustained innovation and influence going forward. 

Jay Safari

San Bernardino’s own Jay Safari is an R&B artist to keep on your radar this year, propelled by his recent hit single “Led Me On” and the sultry vibes of “Mamacita.” His smooth vocals and emotive lyricism create an irresistible blend, showcasing a depth of artistry beyond his years. Jay Safari’s ability to seamlessly blend contemporary R&B with a classic sensibility positions him as a rising star. With a rapidly growing fanbase and undeniable charisma, Jay Safari promises to impact the R&B scene this year significantly. This year, watch for his soulful sounds and immersive sonic soundscapes. 

Certified Trapper 

Milwaukee rapper Certified Trapper demands attention with a relentless stream of releases, showcasing his prowess in the hip-hop arena, and the success of his recent project, Trapper of the Year, underscores his undeniable impact. Certified Trapper’s absurd, DIY music videos like “Each Smack” elevate his distinct style. With a prolific output and a knack for crafting memorable visuals, he becomes a compelling figure in the rap scene. Certified Trapper’s commitment to authenticity and unapologetic creativity propels him forward, promising an influential journey throughout the year, marked by his unique voice and dedication to pushing artistic boundaries.